Rick Ross not only drops beats in his latest music video, but he also drops jaws with an incredible assortment of watches and jewelry from Jacob & Co. that are estimated to be worth $10 million. With his custom private plane serving as the ideal backdrop, The Boss—who is well-known for leading an extravagant lifestyle—showcased his distinctive fusion of opulence and rap artistry.

Ross takes center stage in the music video for his most recent song, “Shaq & Kobe,” sporting a flashy wrist piece that is embellished with an icy Mystery Tourbillon. This exquisite timepiece, which took over a year to create, has an incredible 33.65 carats of diamonds. Adorned with exquisite baguette hexagonal stones, the 50 mm white-gold case has a complex dial with overlapping diamonds. The face is adorned with rubies and sapphires to give it a touch of regality. At $1.3 million, this stunning clock is a rare masterwork that is only available in 13 pieces.

In another captivating scene, the rapper showcases his Billionaire III, a horological gem that was unveiled in late 2022. This wrist candy is bedecked with over 129 carats of diamonds, practically covering every inch of its 18-karat white gold body. The bracelet alone is a work of art, hand-set with 504 emerald-cut white gems. With only 18 available worldwide, this watch commands an impressive $3 million.

Ross doesn’t stop at watches. He also accessorizes with Jacob & Co. bling, donning a custom diamond-encrusted tennis necklace rumored to be worth $4.2 million and a gem-studded pinky ring that carries a price tag of $640,000.

Rick Ross likes to show off his expensive belongings, such as fancy cars or a gigantic 10-pound crab. He has a well-established fondness for Jacob & Co. watches; in the past, he has displayed the astounding $20 million Billionaire Timeless Treasure. It took three and a half years to create this clock marvel, which was unveiled at Watches & Wonders in March. To get enough yellow diamonds of the same color and caliber to ornament the gold bracelet, the watchmakers took to considerable measures. To finish the design, Jacob & Co. claims to have almost completely exhausted the market for these extremely rare stones. Oddly, Ross chose not to wear the Timeless Treasure in this specific music video—possibly so as not to draw attention to itself with its extreme luxury.