For the second consecutive season and the fifth time throughout his career, Stephen Curry of the Golden State Warriors claims the top spot for the most sought-after NBA jersey. According to sales data from NBAStore.com for the entirety of the 2023-24 season, Curry’s No. 30 jersey reigned supreme.

 

International players make a notable presence in the top 15, with five players making the cut. Leading this group is Victor Wembanyama, the rookie from the San Antonio Spurs hailing from France, securing the fourth spot. Joining him are Giannis Antetokounmpo of the Milwaukee Bucks (fifth), Luka Doncic of the Dallas Mavericks (sixth), Joel Embiid of the Philadelphia 76ers (12th), and Nikola Jokic of the Denver Nuggets (13th).

 

The top 5 players in jersey sales overall are as follows:

 

1. Stephen Curry, Golden State Warriors

2. LeBron James, Los Angeles Lakers

3. Jayson Tatum, Boston Celtics

4. Victor Wembanyama, San Antonio Spurs

5. Giannis Antetokounmpo, Milwaukee Bucks

 

Regarding team merchandise sales, the Los Angeles Lakers maintain their lead, as they did midway through the season. The Boston Celtics, Golden State Warriors, and Milwaukee Bucks also secure spots in the top five, alongside the Chicago Bulls, despite not having a player in the top 15 jersey sales.