Now the Los Angeles Lakers icon has launched his own men’s grooming line inspired by his TV series The Shop.

LeBron James has launched The Shop men’s grooming line

The Shop has seven products that all retail for under $10 each

LeBron was heavily involved in the launch of the business

The grooming range can only be found in Walmart shops.

Seven products for hair, beards, and skincare are part of the Shop Men’s Grooming Line, which is only available at Walmart.

Among the products are an aftershave, a facial cleanser, a daily moisturizer, and a dual-purpose shampoo and conditioner.

All of the products have a suggested retail price of less than $10 and will be available in 1,600 locations across the country.

The SpringHill Company, owned by LeBron and his business partner Maverick Carter, and cosmetics distributor and manufacturer Parlux have partnered to create the brand.

It takes inspiration from LeBron James’s multi-award winning television series The Shop, where celebrities and athletes converse in a barbershop.

The Shop is now in its sixth season, having made its HBO debut in August 2018.

Paul Rivera, co-creator of The Shop, told People, “We started realizing there may be an opportunity through filming The Shop and through some of those conversations.”

“LeBron was rather specific about the features he wanted in a product. Nothing existed that he wasn’t involved in.”

The NBA legend, whose entrepreneurial endeavors have made him a billionaire, is involved in this latest business endeavor.

LeBron provided an explanation of his creative inspiration for the grooming line in a companion YouTube video.

“I recall entering the very first barbershop I ever visited.There’s a vibe to the store as you walk in.

“After leaving the barbershop, you don’t need to read a newspaper because you can get everything from politics to sports.”

“And then you include the male influencers there, along with the s**t-talking that takes place.”

“When we were younger, we used to get a lot of products from there.”

James went on to say that following a haircut, he always felt “untouchable.”

“That’s the main purpose of heaven.”

LeBron’s other business ventures

In 2022, the basketball great made history by becoming the first active player in the NBA to have a $1 billion net worth, according to Forbes.

James’s career NBA earnings have totaled almost $480 million.

He has shares in the Boston Red Sox of Major League Baseball, the Pittsburgh Penguins of the NHL, and Liverpool FC of the English Premier League as a stakeholder in Fenway Sports Group.

At a $725 million valuation, James sold a minority ownership to a group of investors in 2021 in his film and television production company, the SpringHill Company.

Numerous companies, including AT&T, Beats Electronics, Tonal, CRYPTO.com, GMC, Nike, PepsiCo, Sony, and GMC, have advertising relationships with him.

James has stated in the open that he hopes to one day own an NBA team.