Giannis Antetokounmpo cooperated with JBL to create a set of headphones in the style of the Greek championFor many NBA players, music is indispensable during practice sessions and before games. Immersing yourself in music helps players relax their minds and concentrate more during the warm-up. Giannis Antetokounmpo , the champion of the Milwaukee Bucks, is an extremely passionate person about this art. That’s why the combination between Giannis and JBL headphones was born with a set of products inspired by the Greek superstar himself.
Funny illustration: Giannis launches a technology product inspired by himself
The combination of Giannis and JBL will create two new versions of two famous product lines: JBL Tour One headphones and Endurance Peak II earbuds. The difference from the original product will be that the JBL headphones are embellished with the signature of Giannis Antetokounmpo himself. Besides, the pattern of this version is also very prominent with the image of a blue map of Europe and the highlight of the 2021 NBA champion’s hometown of Greece.
“Capturing each experience along the way is important to me, which is why my longstanding relationship with JBL has given me the opportunity to honor my homeland. JBL headphones have become a part of everyday life and I can bring the image of my hometown to the world through this unique design,” Giannis excitedly shared about the new version of JBL headphones, which has always accompanied him during training sessions. and life.
To celebrate the launch of these products, JBL organized a “Greek Out” campaign with life-size statues of Giannis Antetokounmpo at many locations in Milwaukee. Fans can interact with the statues and post photos with the hashtag #JBLGreekOut to win a set of premium headphones and tickets to watch the defending champion’s match.
Great combination with island motifs between JBL and Giannis Antetokounmpo
“Giannis has been an official ambassador for JBL for over 3 years. We are excited that he wаnted to take the collaboration to the next level by creating a design as unique as Giannis himself. From day one Initially, Giannis wаnted to be a part of the design and launch of the Freak product line,” JBL’s administrator said.
The JBL Tour and JBL Endurance Peak Freak versions will be sold in limited quantities on the StockX platform from December 20. Currently, the dance called “Greek Out”, part of this product’s advertising campaign, has become a trend on TikTоk with more than 2.2 billiоn views. The media and advertising campaign for the JBL x Giannis headphones has been very successful and it is possible that the product price will skyrocket on the black market compared to the $300 figure listed by the publisher.
Giannis with the version of headphones he designed himself
The promotional video carries the concept of Giannis Antetokounmpo himself, with the stone carving symbolizing Giannis’s efforts and perseverance.