How Giannis Antetokounmpo makes and spends his millions: NBA’s ‘Greek Freak’ and Milwaukee Bucks forward has brand deals with Nike and Breitling, and a collection of Rolex watches and BMW cars

One of the world’s greatest basketball players, Giannis Antetokounmpo is also rapidly rising to the position of wealthiest.

Before turning thirty, the 28-year-old Milwaukee Bucks player, often referred to as “The Greek Freak,” had already amassed an astounding list of accomplishments. In addition to winning his first championship ring and Finals MVP honors in 2021, he earned back-to-back NBA MVP titles in 2019 and 2020, seven All-Star selections over his ten seasons in the league.

Antetokounmpo earns and spends his milliоns in the ways shown below.

Giannis Antetokounmpo is one of the best basketball players

With the 15th overall choice in the 2013 NBA Draft, the Milwaukee Bucks chose Antetokounmpo, a slender 18-year-old who was playing for teams in Spain and his native Greek League. Despite the teenage forward’s 211cm body taking some time to adjust to the league, his potential was nothing short of remarkable.As a consequence, he has amassed an abundance of awards. Since that disastrоus 2017 season, he has been an NBA All-Star each year and captained his All-Star squad three times. 2021 saw him win MVP of the NBA All-Star Game, helping Milwaukee win its first NBA championship in fifty years. In addition, he was named Finals MVP after a stellar six-game average of 35.2 points, 13.2 rebounds, and 5.0 assists against the Phoenix Suns.

He played his way into generational wealth via several massive NBA contracts

According to Spotrac, Antetokounmpo inked a US$100 million contract deal to stay in Milwaukee for the next four years before to the 2016–17 NBA season. He chose to remain in Wisconsin once more and accepted another extension before that agreement ended in 2021.According to the same source, this time around’s contract was for an incredible US$228 million spread over five years, making it the biggest NBA deal ever at the time and a major victory for the league’s smaller-market clubs.In October, Antetokounmpo inked a new contract agreement with the Bucks. “The Greek Freak” will remain in Milwaukee for at least the 2026–2027 season thanks to the three-year, US$177 million contract, which starts in 2025.Even just from his team’s contract, Antetokounmpo has made an incredible $234 million overall during his stay in Milwaukee.

He has variety of lucrative endorsement deals

According to the Milwaukee Journal Sentinel, the NBA superstar has endorsement deals with BMO (formerly BMO Harris), Breitling, Degree, Google Pixel, JBL, Milko and T-Mobile. Forbes has expanded his list of sponsors to include Amazon, Come Ready Foods LLC, Epic Games, Meta, and Unilever.

The most valuable endorsement agreement on Antetokounmpo’s resume is his enormous contract with Nike, which includes a popular trademark shoe line. According to Forbes, he is paid around US$10 million a year by the massive sportswear company.

Although the public has not yet been informed of the superstar’s actual net worth, websites such as ClutchPoints, BetMGM, and Sportscasting calculate that he is worth between US$70 million and US$90 million.

He makes shrewd investments and owns several homes

Antetokounmpo’s earnings from the Bucks alone would qualify as generational wealth. His equally astounding amount from sponsorships would also apply.The basketball player is still making efforts to spread the word about the cannabis. A number of his investments have been made in many industries; via their joint venture, Ante Inc., he has participated in some of these ventures with his brothers.

Up till now, Antetokounmpo has made some significant expenditures on real estate. He has a house in River Hills, Wisconsin, valued at US$1.8 million.

According to the blog of the opulent coastal resort, Antetokounmpo and his brother Thanasi purchased matching residences at Costa Navarino Residences in 2022. The website of the firm states that the starting price of residences at Costa Navarino, which is situated in the Peloponnese area of Greece, is US$3.8 million.

According to Greek Reporter, Antetokounmpo expanded his holdings during the summer of 2023 when he purchased an apartment building in the Psychiko neighborhood of Athens for US$11 million. According to the site, Antetokounmpo’s mother and brothers, as well as the rest of the family, are intended to share the property.

He has an impressive car collection too

Antetokounmpo travels in elegance across Milwaukee and, for that matter, Greece. According to TSN, he has been seen driving a Rolls-Royce Cullinan, which is purportedly valued US$335,000. In addition, he has a BMW i8, a hybrid sports vehicle with scissor doors that, according to BMW of Milwaukee North, retails for around $150,000 USD.He has shared pictures of himself driving a Porsche Cayenne and a Land Rover Defender, which each cost somewhat more than $100,000. According to 21 Motoring, Antetokounmpo also owns a Mercedes G63 AMG and a BMW X5, two SUVs with a total value of US$270,000. Additionally, according to ClutchPoints, he has a GMC Yukon, which he probably uses to move his expanding family.

He upped his fashion game in recent years – and loves watches

The first to admit that he is a fan of athleisure and sweats over stuffy suits and ostentatious pregame “fits” is Antetokounmpo. But as he’s become more well-known in the NBA, he’s become a little more at ease dressing up.

The seven-time All-Star mostly attributes the change to his brother Thanassis. He has a strong interest in fashion, Antetokounmpo told GQ. “He can style anything to look good and wear it.” To avoid coming out as a downer, I attempt to emulate him.

Even if many of his coworkers like fancy clothing, Antetokounmpo may never completely embrace it, but he has discovered a passion project linked to fashion in the world of timepieces. A Blog to Watch claims that he has over eighty different watches in his collection.

A Rainbow Rolex Cosmograph Daytona (which some merchants price at more than US$100,000), an Audemars Piguet Offshore (worth upwards of US$20,000, according GQ), and a Daytona Rolex with a “Panda” dial (which the company offers for US$15,000) are among the most costly pieces in his collection, according to Robb Report. Additionally, he attended the Bucks’ 2021 championship parade wearing a $15,00 Rolex Sky-Dweller.

He prioritises quality time with his family

According to US Weekly, he and Mariah Riddlesprigger have been dating for around ten years. The NBA player and designer announced their engagement in September. She founded the clothing line Sincerely, Mariah in 2021.

According to People, Antetokounmpo and Riddlesprigger are parents to three children: a newborn girl named Eva Brooke and two boys named Maverick Shai and Liam.

He gives back after coming from humble beginnings

Born into a family of Nigerian immigrants, Antetokounmpo was raised in the capital city of Greece as a second-class citizen. According to The New York Times, he and his brothers shared a single pair of trainers and were “perpetually vulnerable to attacks by racist militants” in addition to often facing “threats of deportation” while they also sold odd items to bystanders on the streets to get money for food.

It follows that Antetokounmpo’s desire to give back is understandable given his wealth of professional basketball experiences. In order to assist impoverished people in the US, Greece, and Nigeria have the same possibilities to rise above their station as the Antetokounmpo family did, he and his brothers formed the Charles Antetokounmpo Family Foundation.

The NBA player donates to charities other than the one run by his family. According to OSDB Sports, he serves as an international ambassador for The Hellenic Institute, a Greek humanitarian assistance organization, and collaborates with the Milwaukee Bucks Foundation on a regular basis to collect money for various causes.

According to the Milwaukee Journal Sentinel, Antetokounmpo gave $100,000 at the pandemic’s peak to assist the staff of the Bucks’ home venue in making ends meet. According to Money Smart Athlete Blog, he has organized basketball academies for players from disadvantaged backgrounds, volunteered at food drives, and done a great deal more to support the areas that are dear to his heart.