ANTA, a shoe brand from China, overcame many opponents to win the race to get Kyrie Irving’s signature.

After having his contract cut by Nike and having nearly a year as a “free player” in the basketball shoe market, Kyrie Irving has officially joined hands with a new shoe company.

According to information from reputable journalist Shams Charania, Kyrie Irving has signed a contract with ANTA – a Chinese shoe brand. The contract has a term of 5 years with an undisclosed total value.

Collaborating with this brand, Kyrie will become the creative director of ANTA’s basketball product branch (Chief Creative Officer).

In addition to the five-year promotional contract, Kyrie Irving will become the Creative Director of ANTA Basketball

It is known that Irving’s pocket amount will be no less than $100 million and he will have many privileges. This includes being allowed to select young players to sign additional contracts with the brand.

Kyrie will combine with ANTA to build a series of basketball summer camps, expected to start this summer in China and the US before being held in many other locations around the world, focusing on the Asian market. .

In addition, signing a contract with Kyrie will be a big stepping stone for ANTA to penetrate more strongly into the US market, bringing part of the production line to the country of the United States. Information updated by journalist Shams.

Kyrie Irving will pocket a total of more than 100 million USD from the contract with this Chinese shoe brand

At the end of 2022, Kyrie Irving and Nike officially cut their contract with each other after the 31-year-old player got into trouble off the field. Since then, Irving has still gone to the court wearing Nike Kyrie shoes, but the logos on the shoes are glued together with black tape.

Kyrie personally revealed after the 2022-23 season ended that he will soon have a new shoe-related contract. Starting from here, the race between brands officially heats up.

Except for Nike, which is out of the game, many brands want Irving’s signature due to this player’s great influence.

Kyrie Irving played the second half of the 2022-23 NBA season wearing old Nike Kyrie pairs. The entire Nike logo was taped with black tape

Kyrie Irving has 19.2 million followers on Instagram, ranking 4th in the entire NBA. Besides, there is the huge revenue and profit he had with Nike.

According to The Boardroom, the Nike Kyrie series alone has brought in more than 2.6 billion USD in revenue in more than 7 years on the market, becoming one of the most popular shoe lines in the world.

After all, ANTA is the brand that has Kyrie Irving’s signature, admitting the Dallas Mavericks player into the family that already has two big names in the NBA, Klay Thompson and Gordon Hayward.

ANTA Shock Wave 5 will be the shoe model expected to be used by Kyrie Irving until he has his own shoes

It is unclear whether Kyrie Irving will design a separate line of signature shoes, something ANTA did with Thompson and Hayward.

In the immediate future, he will practice and start the 2023-24 NBA season with the ANTA Shock Wave 5 shoe model. It is expected that Irving’s private collection will be released in the first quarter of 2024.