LeBron James: A model of success from basketball to business

LeBron James ‘ legacy is unquestionable, and the superstar of the Los Angeles Lakers basketball team has just achieved an unprecedented achievement.

On February 7, LeBron James scored 38 points in the Los Angeles Lakers’ 133-130 final loss to the Oklahoma City Thunder, thereby becoming the greatest shooter in the history of the American professional basketball tournament NBA with 38,390 points. This achievement surpasses the legendary Kareem Abdul-Jabbar’s record of 37,387 points in nearly 40 years and there are currently only seven other professional basketball players with 10,000 points or more.

For LeBron James, this adds to his collection of achievements with 19 appearances in the NBA All-Star, 18 times in the best NBA team (All-NBA), four times becoming an outstanding player. best of the season and four-time NBA champion.

“I feel extremely honored to be in the presence of a great legend like Kareem Abdul-Jabbar. Nothing could be better than today. Thank you so much,” LeBron James choked up during a pause in the third quarter to congratulate this historic milestone.

Not only dominating in basketball, LeBron James also has success off the field. At age 38, James is the highest-paid basketball player in the NBA with pre-tax income and agent expenses of $124.5 million in the 2022-2023 season. Off the football field, he has an income of $80 million from contracts with Nike, AT&T and Beats By Dre, among other brands. To date, LeBron James has a total pre-tax income of 1.3 billiоn USԀ throughout his career.

On February 7, LeBron James officially became the greatest shooter in NBA history with a record of 38,388 points. Photo: Getty Images.

LeBron James is also a successful businessman ( Forbes does not include income statistics). Many brands receive investment from LeBron James, including smart fitness company Tonal, which provides him with equity revenue. In 2015, James gave up a 4-year $15 million contract with McDonald’s to invest in the Blaze Pizza chain.

He co-founded the sports nutrition company Ladder and recently became an investor in the Major League Pickleball sports tournament, the bicycle manufacturer Canyon Bicycles (Germany) and the organic milk brand Neutral Foods. In 2020, James co-founded the entertainment and film production company SpringHill Co. with a valuation of 725 million USԀ in 2021. This is the unit that participated in the production of the movie Space Jam: A New Legacy (Space Jam: New Era) and the broadcast documentary What’s My Nаme: Muhammad Ali on HBO. LeBron James is still the largest shareholder of SpringHill Co..

Another milestone for LeBron James is that he is the first NBA athlete to become a billionaire while still playing. Forbes estimates that James owns a net worth of $1 billiоn from shares in SpringHill, the Boston Red Sox baseball team, and Fenway Sports Group – owner of Liverpool soccer club, Blaze Pizza, and real estate. Personal real estate and other income in cash.

Tiger Woods and Michael Jordan are among the few sports athletes to become billionaires, but Jordan only achieved this title after being retired for 10 years. In an interview with GQ in 2014, 8 years before becoming a billionaire, LeBron James thought about this.

“It will be the biggest milestone in my life if this comes true. I would feel extremely excited to become a billionaire athlete,” James shared at the time.

But LeBron James does not want to stop both on and off the field. He once shared that he wаnted to own a basketball team to play in the NBA like legendary Michael Jordan, who bought the Charlotte Hornets (formerly known as the Bobcats) in 2019. 2010. During a pre-season friendly trip to Las Vegas in October 2022, James expressed interest in having a basketball team here.

Now, LeBron James is waiting for his first son Bronny to be old enough to join the NBA. LeBron James said he would join his son in playing in the NBA before ending his career, with Bronny possibly entering the NBA Draft in 2024. In August 2022, James extended his contract for another two years worth 97 years. 1 million USԀ with the Los Angeles Lakers, with an option to play in the 2024-2025 season.

“I know I can play for a few more years,” LeBron James shared after the match on February 7.