Good opposes great. Fine is good. Most people want good. However, we can only approach greatness by pushing ourselves to be greater than good or very good. 

Giannis Antetokounmpo wants more. Giannis Antetokounmpo wants greatness. Antetokounmpo says, “If there is something that doesn’t make me better as a person, as a father, or as a basketball player, then I’m not doing it,” with steely conviction.

Antetokounmpo is renowned as the “Greek Freak” for his unusual speed and agility for a 6’11” man. He knows his success depends on more than his looks. He knows he must improve to be great.

“A few years ago, I decided to only focus on improving myself. To be the finest basketball player in the world, I must commit now. Greatness is there, he says. I sacrifice a lot for that, but that’s me. Not everyone’s like me.” 

This winning mindset pushed the Greek basketball sensation to global fаme. The Milwaukee Bucks’ star was named the NBA’s ‘Most Valuable star’ in 2019, but he went on to win the Bucks’ first NBA Championship in 50 years the following year.

His athletic achievements have garnered global attention, but Breitling added him to its star-studded roster of brand advocates, or “squads,” for his relentless pursuit of improvement.  

In early 2022, he joined Brad Pitt, Kelly Slater, and Charlize Theron as members of Breitling’s “all-star squad,” along with Erling Haaland, Chloe Kim, and Trevor Lawrence. Antetokounmpo has since appeared in Breitling Navitimer and Chronomat ads.

“Both are great but, honestly, I love the Navitimer,” he answers when asked which he prefers. I like it since it was our first campaign. I recall a humorous incident where my teammate Sandro Mamukelashvili attempted to take my first Navitimer. He asked to retain it and kept wearing it. I said ‘yes’ ultimately,” he laughs.

As a locker room leader, Antetokounmpo shows selflessness. “On the court, I forget everything. “I am there to work, improve, and accomplish something without excuses,” he says. I expect my teammates to commit equally. On the court, we’re ready to figҺt.”

Goodness is good, but greatness requires responsibility. Personal selfishness is necessary by the finest, yet it can motivate others to do more. “My father taught me to want more but never be greedy. He claims he thinks about that daily.

The phrase is fitting for Giannis Antetokounmpo, but, as he says, not everyone is like him.