Nikola Jokic leaves Nike to join Aaron Gordon’s Denver Nuggets and sign a multi-year signature shoe agreement with 361 China.
Nick DePaula, NBA’s footwear business expert, stated that Nikola Jokic signed a multi-year signature shoe agreement with 361.
According to the same article, the Jоker will represent the Chinese company globally.
Jokic joins teammate Aaron Gordon, who has a signature shoe contract with Nike, at 361 after leaving Nike. Gordon, on his fourth 361 trademark shoe, may allow Jokic to launch his own brand.
Jokic joins Stephen Curry, James Harden, Joel Embiid, and Kyrie Irving in switching allegiances.
361 Degrees, a 20-year-old Chinese sports brand, with almost 6,000 locations in China and 3,000 internationally.
Wednesday’s 113-104 win against the Toronto Raptors marked Jokic’s 361 Big3 Future High debut. This model is a simplified version of the brand’s Future model.