Rarely do brilliant athletes achieve such heights. A league powerhouse at 31, Jimmy Butler is a force on the court. TAG Heuer is proud to welcome this outstanding athlete to its brand ambassadors, which include other world-class athletes.

Jimmy Butler plays for the Miami Heat in the NBA. Butler guided the Heat to the 2020 NBA Finals in his first season in Miami in 2019. Butler was drafted 30th overall by the Chicago Bulls in 2011 and received the Most Improved Player award in 2015. Jimmy also won a gold medal with the US me𝚗’s basketball team in Rio de Janeiro in 2016. Butler, known as “Jimmy Buckets,” was an NBA All-Star five times, All-NBA three times, and All-Defensive four times.

Butler is a fashion icon, watch lover, and philanthropist off the court. Butler works with the Boys and Girls Clubs of America on various Chicago and Miami children’s charities.

TAG Heuer is excited to support its new ambassador throughout the season and beyond. Butler exemplifies the brand’s ideals of enthusiasm, performance, mentаl toughness, and precision. He naturally becomes a brand advocate. Hard to imagine a greater example of TAG Heuer’s “Don’t crаck under pressure.” Butler is a tough fighter and competitor, and his intelligence, focus, and talent add tenfold to his arsenal.

“We are thrilled to welcome Jimmy Butler to TAG Heuer. His dedication to sports and pursuit of excellence set him apart. Jimmy is an inspiration as a terrific player and vibrant personality, and we are thrilled to support him this season and beyond with the Miami Heat, said Benjamin Beaufils, TAG Heuer North America General Manager.

Jimmy Butler: “I am thrilled to become a TAG Heuer ambassador. I fully embrace the brand’s principles of excellence, precision, and action. I am dedicated to upholding these beliefs in all matches and daily life. I also love watches, as everyone knows. I’m excited to work with a business known for its heritage and pioneering spirit.

TAG Heuer and basketball: a winning team

Jimmy Butler joins a talented and brave TAG Heuer generation. Winning a trophy requires passion and mentаl power, principles TAG Heuer has maintained since 1860. The brand strives for precision in measuring sporting performance with its inventions. Basketball, a popular sport nationwide, is a natural element of this company’s history. To time champions who push their limits, achieve the impossible, and never crаck under pressure, TAG Heuer is connected with the most intense and spectacular athletic events worldwide.