Sports fans tend to be passionate people, but those who root for the Los Angeles Lakers take their commitment to an entirely new level. If you have a good season with the Lakers, the fans in Hollywood will sing your praises. There is no need to look any farther than their shooting guard, Austin Reaves.

Reaves entered the league as an undrafted free agent, but he quickly distinguished himself as an indispensable player of a team that was challenging for an NBA championship. After two seasons in the professional league, Reaves was rewarded with a new contract and a trademark sneaker line.

As a result of Reaves’ popularity among Lakers fans, the Chinese company Rigorer is gaining a position in the National Basketball Association as well as the global shoe industry. Even the most dedicated sneakerheads in North America had never heard of Rigorer until Reaves, and his signature sneakers are already bucking market trends. Reaves was the first person in North America to bring Rigorer to their attention.

In the month of August, Reaves’ first signature shoe, the Rigorer AR1 “Ice Cream,” sold out of its limited run of 2,000 pairs on the website KICKS CREW in just five minutes. This rapid sell-out was matched by the most recent shock drop from Reaves’ signature line, the Rigorer AR1 “Stars & Stripes,” which was restricted to 1,000 pairs.

Even though there is currently a downturn in the general resale market, the AR1 “Ice Cream” and “Stars & Stripes” are both still trading at or above their original retail prices on secondary markets. On online marketplaces such as eBay, adult sizes have been sold for as much as $500 to $600.

If the resale cost for the Rigorer AR1 “Stars & Stripes” colorway follows the trajectory of the “Ice Cream” colorway, sales may potentially reach $700-$800, firmly placing it in the category of 2023’s best-performing sneaker on the secondary market.